All work
Ship it Securely
A campaign for three security offerings. A blog a day, demos and webinars on the days that mattered.
People do not come back for a security story on your schedule. The campaign was a weeklong binge: five days, a new essay each morning, and on the middle days a feature, a demo, and an on-demand webinar.
Engagement held. Average time on site above three minutes, bounce under half. The point was renewal and upsell, not a vanity spike.
If the buyer will not return, serve the series while they are still in the room.