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Experience · Program

Ship it Faster

A quiz, a score, and an eBook. Built to tell a development leader whether they could be shipping faster.

Opening screen of the Ship it Faster interactive experience, asking how convenient a team’s publishing process is, with a Find out now button.

Longform content did the attracting and the experience did the qualifying: a quiz, a score, and then the option to take the eBook. I amplified it on a modest digital budget across LinkedIn, X and Facebook.

Signal is a score the buyer recognizes as their own.

Cat currently works in cybersecurity.

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