The goal was to create a whitepaper to solve for the elongated deal cycles due to economic uncertainty. Our sales teams needed to close deals faster and Cloudflare needed to convince a relatively skeptical market they had the networking and network security chops to deliver for the enterprise.
This eBook drove over $300k in opportunity pipeline during my tenure.
Download the whitepaper: https://www.cloudflare.com/lp/turn-fear-into-opportunity-wp/