The goal was to create a whitepaper to position Cloudflare as a serious networking and network security vendor. As the market was shifting from on-prem and legacy SD-WAN solutions, Cloudflare wanted to be the front and center in the digital transition to cloud networking solutions.
This eBook drove over $500k in opportunity pipeline during my tenure.
See the asset here: https://cf-assets.www.cloudflare.com/slt3lc6tev37/1mq0xHRPOJR5bbzxkJG1cy/32bedacfa7ad61e1f2af1f02a0cdf12c/BDES-3313_Death-of-hardware-WP-Letter.pdf